RESIDENTIAL APARTMENT & RETIREMENT COMMUNITY
MARKETING STRATEGY

Habitat America was formed on the principal that marketing and management work to the best advantage of a property when they work hand-in-hand. The overall management of our residential properties is based on the fundamental marketing principle of service and commitment to the resident in every aspect of property operations. We prepare a detailed Marketing and Management Plan for every property.

Our approach is to design and implement a market driven management plan tailored to each property. Our marketing plans detail the total spectrum of recommended programs which mesh together perfectly in order to place your property in the forefront of all available qualified prospects. Combined with our highly charged leasing and marketing program is a detailed resident services and renewal plan designed to maintain and keep qualified and satisfied residents.

The following property specific details will be recommended and clarified for your plan.

1. Collateral package, signage and graphics.
2. Models and marketing facilities.
3. Advertising campaign and schedule.
4. Public relations and direct mail campaigns and schedules.
5. Outreach campaign and schedule of major employers.
6. Corporate apartments program.
7. Paid referral programs.
8. Special events.
9. Lead follow-up program and leasing aids.
10. Resident selection guidelines.
11. Fair housing program.
12. Resident services program.
13. Resident activities program.
14. Resident renewal and retention program.
15. Staffing requirements.
16. Staff training programs
17. Tax Credit Compliance

For new communities under construction and lease-up, Habitat America strives to meet your pro-forma occupancy numbers and can maintain your lease-up requirements. Our experienced staff has documented success in the timely lease-up of new communities in competitive markets.